Hi there, I'm Natalia :)

Welcome to my little corner of the internet!Born in UY 🇺🇾 (Spa) - Remote advocate 📍🌎

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👇 About me

Hi, I’m Natalia — a marketing strategist with a product-aware mindset and a global lens.I work at the intersection of content, platforms, product, and performance, partnering with cross-functional teams to launch campaigns, support internal/external tools, and scale growth across diverse markets.With experience in SaaS, media, and agency environments, I’ve led digital initiatives throughout the U.S., U.K., Canada, and LATAM. I turn strategy into execution by aligning marketing goals with the tools and workflows that make them real.While rooted in marketing ops, I often step into product—supporting sprints, backlogs, and feature planning (🥷 ninja-style). It’s all part of building smarter, more connected product and marketing ecosystems. If you're working on content infrastructure, campaign delivery, or platform growth— let’s connect.

👀 What can I do for you?

I help brands build robust marketing and product ecosystems. I align performance content strategies with scalable systems to turn insights into action and deliver measurable impact across markets. My work connects creative, media, and tech—from leading addressable campaigns to improving content workflows and supporting platform development through sprints and feedback loops. I focus on reducing inefficiencies and ensuring every asset serves a clear strategic purpose, all while navigating cross-cultural environments with clarity and nuance.

💡 What I'm working on:

💻 I currently lead addressable content initiatives as Regional Project Manager for LATAM at Mediabrands Content Studio, where I oversee cross-market performance campaigns and support the evolution of internal media platforms. As hub lead, I manage international workflows, collaborate with product and media teams, and drive innovation across campaign delivery.📣 Through PiranhaComm, I also take on select digital marketing projects—from SEO and content strategy to helping professionals and companies build or refine their online presence. Think of it as my space for applying sharp strategy and smart storytelling beyond the big-agency scope.

📧 Subscribe to my "not so monthly" newsletter

I’ll share sharp insights on all things tech and marketing—industry updates, persuasive tips, and smart hacks to boost your online presence. 👉Only when it’s worth your time, no spam—promise!

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🙏 Let's stay in touch!

I speak three languages: Spanish, English, and Portuguese, so I'm sure we'll find a way to connect :)Looking forward to getting to know you, and hoping we’ll get to jam on all things product, growth, and marketing—whether through social or by building something together!

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